The Stranger Meaning
Jimmy Valentino classified survival so simply and purely; he claimed that one would find the meaning of life with daily laughter, thought, and tears. Valentino's basic statement reminded me of the phrases stamped on the outside of Lululemon gift bags. Hanging from the shoulder of a college student or supported in two hands by a elderly lady, Lululemon's statements define simply what the company assumes to universally bring joy: "Do one thing a day that scares you", "Dance, sing, floss, and travel", "Children are the orgasm of life". Some of the statements seem to be surface level; however, there is an overall philosophy in these quotes that is challenging, declarative, and disputable: "Do it now, do it now, do it now!" The emphasis on living in the present and "doing" in the present is evident in Lululemon's give presence campaign. One photo on the campaign website reads, "Living in the moment could be the meaning o